@brianstelter tweets related to: Winter Olympics, Craziest, Story, Nbc, Summer

The ratings of last September through December, when NBC shocked the television industry by winning 13 of 15 weeks, have dissipated to numbers so small they have not been seen before by any broadcast network - certainly not during a rating period known as a sweep month, when networks present their strongest programming.
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Craziest thing about this story: NBC basically says "the Winter Olympics will rescue us." But Summer Olympics didn't. http://t.co/QBOuBjZOem

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