@cfnoble tweets related to: Livestrong, Founder, Scandal, Nonprofit, Marketing

The nonprofit group Lance Armstrong founded to fight cancer was ready as early as 2010 to kick the cyclist out of his leadership role, said Katherine McLane, vice president for communications and external affairs. "When the issue first arose and allegations were first made, a small group of the leadership laid out scenarios," she said.
Chris Noble Twitter

4 Steps Livestrong Took to Cope With Founder's Scandal #nonprofit #marketing http://t.co/FM0S9RTJ via @Philanthropy

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