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I reserve favourites for essentially building a brag feed for my brand: celebrity tweets, customer wows/thanks yous, endorsements #smmeasure
A RT is too passive to truly count as a 'Wow' or 'Thank You' moment... you're inflating your brand ego if you assume that. #smmeasure
I'm less interested in someone thanking my brand, than I am in someone recommending us to a friend/colleague. #smmeasure
The fluffiest metric I keep is tracking 'feel good' moments; when our brand comes out looking like a hero. Intangible awesomeness #smmeasure
My brand - @Orderit - uses 'Favourites' Feed for celebrity tweets to us, customer ideas, funny jokes that relate to food.. etc :) #cmgrchat
If your favourites are all complimentary, you can export this feed as a 'brand advocacy and customer feedback' platform. #cmgrchat
Yeah I want to see this too #BS RT @jesse_ship: ..Research shows that underscores are proven to be better sources digital brand recognition!
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