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50% of marketers see the need for tighter integration between social and the rest of marketing #socialmediamarketing
RT @PhilipOgola "The role of a salesperson is to personalize the marketing down to the customer level. That is what converts leads"
"The sweetspot of marketing is a cross between Technology, Economics & Psychology." #quote
"The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)"
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