@david_smet tweets related to: Customer Service, Brands, Twitter

Twitter is quickly becoming a popular customer service method for many top brands, a new study finds. Research from social media analytics firm Simply Measured shows that 30 percent of the of the companies in the Interbrand 100 - which ranks businesses based on financial status, how the brand influences purchasing decisions and how strong the brand is - now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account.
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30% of US Top Brands Have Customer Service Twitter Handles http://t.co/eTW2KAji9f

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