@david_smet tweets related to: Content Strategy, Tactics, Culture, Content Marketing

Successful organizations take on an efficient content strategy as a centrepiece of their activities. It's not an add-on. It's strategic. Getting buy-in from the organization can be difficult, but doable. Getting people motivated to build that strategic content culture and content strategy is something else.
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5 tactics for an epic organizational content strategy & culture http://t.co/5lG1nzDhRW

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