@david_smet tweets related to: Digital Marketing, Visitor, Analytics

Visitor analytics tools like Google Analytics provide critical data to marketers, but we need to go beyond that information - both higher level (across competitive leading indicators) and deeper (into business metrics) to truly succeed.
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Visitor analytics are still a huge part of what we need in #digitalmarketing But alone, they're not enough http://t.co/cbfQGv9AZi

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