@david_smet tweets related to: User Experience, User Research, Design, Experiments, Types

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Which design will improve the user experience? One of the primary goals of conducting user research is to establish some causal relationship between a design and a behavior. Typically, we want to see if a design element or changes to an interface lead to a more usable experience (experiment) or if more desirable outcomes are associated with some aspect in our designs (correlation).
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Which design will improve the user experience? 4 Experiment Types for User Research: http://t.co/CTaErkUm3i #usability #conversionmarketing

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