@david_smet tweets related to: Conversion Marketing, Experiments, Web Analytics, Content Marketing, Usability

Google Experiments is an A/B testing tool that is available within Google Analytics interface. This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform.
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RT @googleanalytics 5 Reasons To Use Content Experiments http://t.co/7v4pcIucEY #usability #webanalytics

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