@david_smet tweets related to: Email Marketing, Structure, Words, How To

Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign's open rate.
David Smet Twitter

How to structure your Subject Line? Chose your words wisely: http://t.co/jXgUq9lG08 #emailmarketing

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