@dgupta5150 tweets related to: Demand Gen, How To, Measure, Roi, Marketing

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Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, " did this program (this tradeshow, this email blast...) deliver a return on our investment (ROI) ?"
Deepak Gupta Twitter

Demand Gen How to Measure the ROI of Your Marketing Programs: by Jon Miller (@jonmiller)Measuring the contribu... http://t.co/9Ye9je5Qk0

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