@dgupta5150 tweets related to: Demand Gen, Marketing Automation, Cost, Miller, Marketing

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You are ready for marketing automation and are excited to get started. But you have to convince your internal stakeholders first. When building a business case for marketing automation, in addition to estimating the revenue growth and cost saving benefits, you'll also need to understand the investment required to develop the other side of the business case.
Deepak Gupta Twitter

Demand Gen How Much Does Marketing Automation Cost?: by Jon Miller (@jonmiller)You are ready for marketing aut... http://t.co/dxkb43vLo4

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