@emilytodd tweets related to: Digital, Tech, Social Media, Buzzkill, Buzz

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A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today.
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Buzzkill "Coca-Cola Sees No Sales Impact From Online Buzz" http://t.co/UNiaiYuY5a via @AdAge #smm #socialmedia #digital #tech

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