@emilytodd tweets related to: Digital, Tech, Social Media, Wars, Soda

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Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays.
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The Coca Cola social soda wars http://t.co/qN7tsvfA94 @elissamarie925 #smm #socialmedia #tech #digital

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