@emilytodd tweets related to: Branding, Brands, Timberlake, Smm, Media

What does it really mean for an entertainer to be a "brand"? The term has become shorthand for all the ways a star can exploit popularity through product endorsements, media partnerships and side deals. As a celebrity career strategy it has become de rigueur.
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The Timberlake Brand, Carried Along on a (Social) Media Storm http://t.co/bg9ofJqRG4 #branding #marketing #smm #socialmedia

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