@ewebers tweets related to: Social, Basics, Business

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Twitter conversations 'behind your back' The 'backchannel' generates stupendous interest from Twitterati. Even as CEOs and marketing VPs delivered presentations in lofty air-conditioned halls, and on-road advertising campaigns ran in full swing, simultaneous Twitter conversations on these events/presentations/launches ('backchannels') took this social media platform by storm.
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