@ewebers tweets related to: The Sale, Measure, Usability, Success

Most marketers who work on ecommerce are aware that there's more to conversions than reducing the funnel drop-offs and testing the landing page that makes the sale, but not everyone pays attention to all the other tasks. Budgets are easier to grant to areas with clear ROI, easy-to-measure attribution, and direct dollar values tied to the goal.
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How Do You Measure Usability and Success Before the Sale? http://t.co/6QFNqD4sNF via @sitetuners

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