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For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts.
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Writing Successful PPC Ad Copy – Building from Account Structure & Beyond http://t.co/bGpco3R5bt via @PPCHero

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