@fashionologie tweets related to: Marc Jacobs, Diet Coke, Shirt, Campaign

If sexy sells, Diet Coke should experience a huge sales lift in 2013. The soda brand has tapped Marc Jacobs as its creative director for this year, and he's already reprised the brand's very shirtless '90s Diet Coke Man commercial, and posed as a pinup for a print campaign.
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"I still think it's hysterical people want me to take my shirt off." — Marc Jacobs on his campaign for Diet Coke. http://t.co/dFH5J46F

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