@google tweets related to: Operating System, Bing, Challenge, Microsoft, Bets

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"A massive transformation of search as a product is playing out in very profound ways," says Microsoft's Bing chief, Qi Lu. Speaking at TechForum last week, the unassuming president of Microsoft's search efforts revealed a new approach Redmond is betting on to compete against Google.
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can Bing mount a challenge? The Bing operating system: Microsoft bets on deep search integration to beat Google http://t.co/99YNRqCAye

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