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A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales - except in marginal cases.

do eBay's ads suck? AdWords "Ineffective" Says eBay, Google "Meta-Pause Analysis" Contradicts Those Findings http://t.co/KPsaOOenjA

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