@hnshah tweets related to: Email Marketing, Saas, Transactional

The implementation of the tactics required to reach those goals vary from absolutely required (in the first two) to suggestions of what seems to work but you'll want to test (the last three). I encourage you to know your customer and focus on them before creating any type of email marketing campaigns, follow-up sequences, etc.
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RT @KISSmetrics: 5 Rules for SaaS Email Marketing and Transactional Messages http://t.co/MSh69SWz7Q

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