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Meters are one way to make "dumb" paywalls smarter. @mathewi has another: paywalls for the newsroom's star writers.
Gannett (paid circulation in print of 4.6 million) has paywalls at most of its papers. They total 46,000 subscribers.
At Digital First Media (where I'm an adviser) paywalls have been tried, but the Google survey method makes more money.
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