Other bloggers, most notably my partner David Skok, have written extensively about building a sales and marketing machine for a SaaS business. This, in our Matrix view, is the true revolution enabled by SaaS — the ability to unseat the traditional enterprise sales process and its multi-year sales cycles, multi-year implementations, and direct enterprise sales forces for a more efficient sales and marketing machine, and an environment where the best ideas and products (and not necessarily the best salesman) wins. I recently invested in a great fast-growing SaaS startup called Huddle. Here I will lay out an element of...