@jfouts tweets related to: Reputation Management, Small Biz, Brand, Cook

Yes influence is important, but it doesn't matter if the what they are influential about doesn't relate to your brand or your market. Do your homework. Education helps set proper expectations before a small marketing initiative. Small victories create momentum that carry small businesses from the first step to the next without biting off more than they can chew.
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This Week's Show: Brand and Reputation Management for the Small Biz- with THE Ken Cook http://t.co/UsYXiXx3RL

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