@jfouts tweets related to: How To, Marketing, Metrics, Ceo, Google

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Due to the wealth of real-time analytical information now available through today's software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st.
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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About http://t.co/bNYCtSFqpk

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