@joewaters tweets related to: Brand, Cause Marketing

Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. I tell them the answer is simple. They lean in. The key is actually three things, I whisper. They reach for a notepad and pen. The key, I say, is BRAND.....BRAND.....BRAND.
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RT @charlottepayton: Why a strong brand is important for #causemarketing http://t.co/XbzRC2zovf @joewaters

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