@joewaters tweets related to: Brand, Cause Marketing, Focus

Last week I spoke at the NeighborWorks Conference in Atlanta, GA. I joined a great group of speakers in helping the attending nonprofits "Chart a New Course in Fundraising." I took the goal of charting a new course seriously, and really thought about what a nonprofit needed to do to be successful in cause marketing.
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Want to be more successful with #causemarketing? Focus on three things: brand, brand...and mobile. http://t.co/jYikgKIb2w

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