@joewaters tweets related to: Sponsorship, Non-profits, Philanthropy, Cause Marketing, Treat

Cause Marketing Less Than A Third of Nonprofits Treat Sponsorship Differently Than Philanthropy Despite differences in marketing-driven partnerships vs. donations, most nonprofits fail to draw important distinctions. Although the budget sources, decision-makers, goals and metrics are fundamentally different for corporate giving programs than they are for sponsorships, most nonprofits treat them similarly.
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RT @LesaUkman_IEG: Less Than A Third of #Nonprofits Treat #Sponsorship Differently Than Philanthropy - #CauseMarketing, http://t.co/De5rjasVwQ

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