@joewaters tweets related to: Campaign, Beauty, Dove, Cause Marketing, Tactics

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by Research & Insights Dove made a splash in 2004 with its Campaign for Real Beauty, becoming a hallmark cause marketing campaign and an inspiration for millions. Since then, Dove has been busy pulsing out videos, voting campaigns and even research reports challenging the definition of "beauty."
Joe Waters Twitter

RT @Cone: Hitting the (Beauty) Mark? What are your thoughts on Dove's new Campaign for Real Beauty tactic? http://t.co/9YHbUR1BWz #causemarketing

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