@joewaters tweets related to: Campaign, Beauty, Dove, Cause Marketing, Tactics

by Research & Insights Dove made a splash in 2004 with its Campaign for Real Beauty, becoming a hallmark cause marketing campaign and an inspiration for millions. Since then, Dove has been busy pulsing out videos, voting campaigns and even research reports challenging the definition of "beauty."
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RT @Cone: Hitting the (Beauty) Mark? What are your thoughts on Dove's new Campaign for Real Beauty tactic? http://t.co/9YHbUR1BWz #causemarketing

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