@joewaters tweets related to: Sm, Cause Marketing, Social Media, Case Study

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Consistent Stakeholder Engagement is Key to Protecting Brands During a Social Media Fueled Crisis Brands beware. The era of social advocacy is here, and you better be engaged, or the good work you've done for years can be placed in jeopardy in a minute.
Joe Waters Twitter

RT @vanhoosear: Great case study of why to use social media BEFORE you need it - http://t.co/IL9M98c66s #SM #CauseMarketing

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