@joewaters tweets related to: Cause Marketing, Marketing Campaign, Germany

Relating to the struggles of the homeless is no easy task. Fiftyfifty is a Germany-based publication that is focused on doing exactly that. In a recent awareness tactic called Frozen Cinema, Fiftyfifty tricked unsuspecting moviegoers into feeling what it's like to be homeless during the winter.
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RT @laurendmaxwell: A very interesting social cause marketing campaign in Germany http://t.co/IrdDjWU02w

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