@joewaters tweets related to: Benefit, Partnership, Brand, Cause Marketing, Charity

Cause marketing is a win-win partnership between a company and a cause. Yet all too often companies, in an attempt to appear altruistic, use the "C" word when describing these efforts. The word that evokes generosity but also pity. A word that signifies a one-sided relationship, often one of dependence: [...]
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RT @PhilandCompany: @ForMomentumvRepeat after me: #CauseMarketing is NOT charity. It's brand partnership for mutual benefit http://t.co/xvbx9tLe1c by @TweetCMF

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