@joewaters tweets related to: Crisis, Cause Marketing, Crossroads, Non Profit, Partner

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More than two months have passed since Lance Armstrong's headline-grabbing confession to Oprah Winfrey. Will Livestrong, the cancer non-profit he founded in 1997 as the Lance Armstrong Foundation, ever escape its founder's shadow? As an organization that has provided free cancer support services to more than 2.5 million people, I hope it does.
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RT @crossroadsus: How does a #nonprofit pick up the pieces after a crisis? One Crossroads partner examines: http://t.co/J8bLy334pT #causemarketing

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