@joewaters tweets related to: Blog Post, Brand, Fundraising

So many fundraisers have had this terrible experience: a "new brand" was launched and fundraising results immediately tanked. You might draw the conclusion that "branding" is an evil force, and you should have nothing to do with it. Some brands are ill-conceived. Those ones are evil.
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RT @jeffbrooks: New blog post: Why you should "break" your #fundraising brand - http://t.co/6wwOFLoxtr

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