@joewaters tweets related to: Burrito, Boy Scouts, Chipotle, Lessons, Blowup

It's a no-brainer: A brand sponsors a nonprofit organization known for its good works so it can score some high citizenship points from current and potential customers. Unfortunately, in today's volatile political climate, the proven pros of cause marketing can quickly turn into one big mess.
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Lesson here: don't do DUMB things. Don't say DUMB things #causemarketing "The Chipotle Boy Scouts Burrito Blowup" http://t.co/IA9nBRHJXw

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