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Brands are doing Real Time Marketing (aka Photoshop text changes on template in PSD save as GIF) see #oscarsRTM
How ironic is it that retired Pontiac Brand gets a TransAm featured as the very first product. #OscarsRTM
RT @armano: Reminder: if you spot good examples of real-time marketing connected to Oscars, please tag #oscarsRTM cc @jowyang @shivsingh @AaronStrout
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