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Brands are doing Real Time Marketing (aka Photoshop text changes on template in PSD save as GIF) see #oscarsRTM http://t.co/yGFoj6GLCz
One of the ways I help brands is with a Social Readiness Diagnostic and Roadmap, here's a screenshot sample (Ad)
I agree with @jaybaer opinion of the Real Time ads from the Oscars last night
Which brands are doing "real time marketing" please leave comment here, I'll try to create a master list #oscarRTM
Ok that's interesting. @specialkUS does real time marketing, without a TV spot, see here #oscarRTM
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