@keewood tweets related to: In-store, Facebook, Tests, Ads, Purchases

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According to AdAge, Facebook is testing a new type of ad targeting that will let brands market to consumers based on what they've purchased in stores. The social network has teamed up with data giants Epsilon, Acxiom, and Datalogix to allow brands to match data gathered through loyalty programs to individual Facebook profiles.
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Facebook Tests Targeted Ads Based on In-Store Purchases - http://t.co/ri0jL6cVVE

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