@keewood tweets related to: How To, Consumers, Brands, Fake, Appearance

On today's occasion of Taco Bell getting a certain demographic all whipped up about an enlarged junk food snack chip-branded taco, and doing a great job of it, I thought I'd reprint an op-ed I wrote last summer (in which I say nice things about the Bell's marketing).
Kevin Wood Twitter

Consumers like brands that look alive. Here's how to at least fake the appearance of life - http://t.co/iIacdkrvsx #branding #marketing...

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