@keewood tweets related to: President Obama, Marketing, Personalization, Election

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Content is king, right? Everybody says that, so it must be true ... right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama.
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The Power of Marketing Personalization in President Obama's Re-Election - http://t.co/x5K8ecDIPD

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