Passionate about online marketing, digital strategy, social media, design, creative direction, web development, SEO, conversion optimization & analytics.
For almost 9 years I've been helping companies build their online marketing strategy using a hub and spoke system. The hub represents all of the tactics that you use when you have more control of the communication. For example, you have information for a new lead, subscriber or online community member. At the very center of your hub is the ultimate goal you are trying to achieve. The spokes represent the tactics that you use to drive people into your hub. For example, using social networking strategies to drive people to subscribe to your website or fill out a lead form. The hub and spokes need to work simultaneously or you won't go anywhere, or let's just say you won't know why.
Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing.