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RT @randylewiskemp: How to plan and create great content for your brand <-- Down-to-earth advice. Great!
@brightmatrix Absolutely. The problem is often that brand mgrs want renewal when the public hasn't even noticed the previous change.
"A brand or rebrand doesn't get people coming back to buy your product," says @steveolenski -- and is right as usual....
Brands & companies, by and large, don't really want to engage. That's a lesson all of us on social networks should learn.
@ambercadabra Brands & companies, by and large, don't really want to engage. That's a lesson all of us on social networks should learn.
@conversionation Absolutely. If not branding, period, at least many steps in that direction. (We all know a brand is more than one thing...)
Study: Digital media exposure boosts brands, drives purchases: <- Yes, they say this works even if nobody clicks.
Chris Koch says 2011 will be the year of personal brands, also of those employed by someone else: <- Your view?
Do your documents portray a consistent brand? A small, often overlooked, but efficient brand strengthening tactic -
How Fiskars is building community around a 360-year-old brand (via @SBoSM) <- Long way since I was their CorpCommsMgr...
Special Report: America's Hottest Brands 2010 - AdAge <- And Conan O'Brien has a soft spot for Finland.
The Big Decision: Personal or Corporate Brand? <- Good thoughts by @problogger through @nikkipilkington
"One thing [ad] agencies do particularly well in the social space is brand anthropology." (@jaybaer) <- And freelancers.
@chrisbrogan OK, but as a one-man brand why are you saying "he is" instead of "I am"?
10 Essential Rules for Brands in Social Media (AdAge) <-- Great insight instead of the ubiquitous "how-to's"!
