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Have you geared your marketing budget to an upturn?
Have you geared your marketing budget to an upturn?
Your #B2B is in fierce competition. Customers frugal & suspicious. Skimpy budget and understaffed. Familiar problems?
Could you achieve more if you reallocated your trade show budget to online marketing? See (tks @emagineusa / Bill)
60% of companies plan to increase SM budgets in 2012. SM marketing makes up an average of 9.5% of #B2B budgets. s the big deal?
Big companies have boring marketing because their budgets are too big to inspire creativity. (by @aprildunford, found thru @baileyworkplay)
Have you geared your marketing budget to an upturn?
[New blog post] Have you geared your marketing budget to an upturn?
[New blog post] Have you geared your marketing budget to an upturn?
Tips for a Tough Economy: Marketing on a Small Budget (by @TSCB) -- Solid advice for good times too.
Okay, quick choice: Which would you allocate more of your budget to - branding or direct marketing?
Can you sell to companies who don't have a budget? Peter Helmer has a good case: Avoid the B-Word (Budget)
@freelancerant But knowing that we can be pretty sure that if we do an outstanding job slightly over budget, they'll cough up the money.
Inbound Marketing Tactics to Get the Bulk of B2B Marketing Budgets in 2011
@achintamitra Re: Inbound Marketing Tactics to Get the Bulk of B2B Marketing Budgets in 2011 (cont)
How to squeeze more out of your #marketing budget and 6 ways to effectivise your message -
How to squeeze more out of your #marketing budget and 6 ways to effectivise your message -
@eMagineUSA In the good times, many marketers became careless with their budgets. The squeeze forces them back to earth - a good thing.
Sears cuts its ad budget by millions: - Do you buy less food if you're starving? What's the logic?
Sears Advertising Budget Shrinks as Sales Slide (AdAge) - Akin to buying less food if you're starving. What's the logic?
