Kimmo Linkama
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Cost Tweets by @kimmolinkama
Developing and Managing International Content | Intervoices Comunicação Global
Creating content for international markets? Best practices to ensure correctness and lower cost: (by @intervoicescom )
Cutting costs is not the answer
"You cannot cost-cut your way to growth." One of the greatest lines for marketers to remember in (by @getgravitas )
“@smmguide Hmm... looks good, but as a solo pro I'd think twice about the cost - around $1,200 with no idea of results.”
“@edgandia Makes economic sense, too. A skeleton permanent workforce + complement with outside contractors = optimized labor costs.”
The Fundamentals of a Corporate Sustainability Program
Going green reduces cost and environmental impact, commits employees, has many other benefits. Read more on GreenBiz.com
Social Media ROI - Seeing the Forest for the Trees | Social Media Today
In most business use cases applying social tools, the revenue or cost impact is not returned directly. (tx @Steveology)
Cutting connection costs with Skype
Skype is great for cutting connection costs. But not always:
How to handle your advertising in-house without the downside « the marketing communicator
You CAN advertise at a lower cost:
How to handle your advertising in-house without the downside « the marketing communicator
Want to bring down the cost of producing your marketing materials?
“@greggvm I have some experience in Basecamp as a client uses it. Recently ran across 5pm in a blog post. SEEMS similar with lower cost.”
“@davidabrock A lot could be achieved by evaluating "how we can get the same result at a lower cost". Outsourcing etc. Management myopia?”
“Great customer service costs much less than corrective PR and marketing. (via @chrisbrogan)”
“Great customer service costs much less than corrective PR and marketing. (via @chrisbrogan)”
Better marketing results - Kimmo Linkama
I help B2B companies communicate 1) more efficiently, 2) at a more reasonable cost. Copywriting & translation. #whatido
Login - Advertising Age
"Cost-driven solutions do not solve demand-driven problems." Read in Ad Age why cost cutting isn't a good idea at
Login - Advertising Age
"Cost-driven solutions do not solve demand-driven problems." Read in Ad Age why cost cutting isn't a good idea at
“A good way for #B2B companies to cut #marketing costs is to use freelancers. See (via @malkady)”
“Focus on ROI! Don't accept across-the-board marketing cuts. Justify the cost with revenue. #b2b #downturn”
Login - Advertising Age
Still think you should cut advertising and marketing costs in a downturn? See Ad Age at for a different story.
