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Your #B2B is in fierce competition. Customers frugal & suspicious. Skimpy budget and understaffed. Familiar problems?
In #B2B, no resources should be allocated to a tool unless we can link the tool to the customer's buying process. (tks @MaureenB2B )
I feel an odd sense of satisfaction in trashing all the hard-sell emails I get. Maybe your customers do, too?
@b2bmarketing @BrightBull @MarketingSherpa Okay, conversion to data capture. How many became customers?
Do you trash all the hard-sell emails you get? Maybe your customers do, too? Hmm... think about that.
I feel an odd sense of satisfaction in trashing all the hard-sell emails I get. Maybe your customers do, too?
Customer Centric Trumps Customer Service Every Time - Forbes (via @annettefranz )
Want to learn how your customers will happily do your selling for you: <- Another great one from @ducttape
If your customer tells you you lost on price, he's probably lying. See why: (tks @yourcustomers)
Price is ALWAYS a component of the buying decision. Hide your price, lose customers.
@jeremyvictor In the hopes of building relationships and lasting, lifelong customers one day. Didn't quite catch your meaning.
@billymitchell1 Thanks for RTing my post How customer-oriented is "we"? <- Didn't see it in the stream for some reason.
How customer-oriented is "we"? <- Are you addressing your customer's issues or boasting about yourself?
@carl_ingalls Sorry, intended to quote an "excited" marketer. Enthusiasm is OK - if its point of view is the customer's.
@pammarkhall Absolutely. End customer: Friendly tone, reason 2 buy. Vendor: Positive cust. attitude. Writer: Good concept, more clout.
B2B marketers: change your way of talking to your customers -
Saturday Morning Reads: Is Your Customer's Experience Authentically Real or Fake?
Marketing Success (by @VasilyKomarov ) <- Four vital points to avoid alienating your customers.
@ginidietrich I have a feeling it's a case of not CARING instead of not BEING ABLE. Their mistake, customer suffers. Great service.
