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Creating content for international markets? Best practices to ensure correctness and lower cost: (by @intervoicescom )
[New blog post] My summary of the results of EU's Single Market Forum, Krakow, some days ago: Comments?
When expanding your business outside your home country, consider 1) language, 2) culture in your target market.
#eusimfo The 2011 Single Market Forum in Krakow promises improvements for small businesses trading across borders
Exciting times ahead. First Brussels for a film shoot, then Krakow for EU Single Market Forum about cross-border payment problems. Reason: participated and was one of the 5 winners in EU Commission's writing contest: (I'm the one from Estonia).
B2B marketer: read & download ThomasNet's Industry Market Barometer 2011
@freelancerant The same in copywriting. However, no. 6 in my market is often a handshake and no. 9 is sometimes unavoidable.
@kauf Done, although for a SW dev company, none of them seemed very befitting. Well, you know your market best...
@EdGandia @freelancesw Just took the survey. To @freelancesw: In my market, the fee per word is unapplicable, so that's a fictitious figure.
@johnsonnhalter Yes, if it's a single-decision-maker market. With big corps it's a lot more complicated. More at
How not to market your startup: <-- Great advice from Neil Patel (the guy who has made your mistakes for you).
@Mike_Stelzner Re 70% of Marketers Ignore Customer Feedback - add to that market, industry & usage differences and there's a long way ahead.
After the recession, frugality will be a major purchasing factor for a long time. Market accordingly.
Maintaining Share-of-Voice will maintain Share-of-Market. A good reason to continue #marketing in the #downturn.
If you want to market internationally, don't use culture-specific slang like "101" or "411". Spell them out.
After the recession, frugality will be a major purchasing factor for a long time. Market accordingly.
@wildwasser Not a good marketing strategy. "Using Twitter only to market my business" and "maximize exposure and image" don't go together.
