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Funny, I was once told that I ask *why?* too much in regards to website planning. This validates the question!
@salvateradesign I think he identifies the pros and cons in the article, but for long term strategy planning he argues some strong points.
E-Commerce UX (User Experience) planning is important via @zite
Twitter Planning To Roll Out New Brand Specific Pages Soon via @zite
Planning User Research Throughout the Development Cycle via @uxmatters
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