@kristathomas tweets related to: Socialization, Ads, Twitter, Facebook, Marketers

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Sir Martin Sorrell, WPP Group CEO, says Twitter is a "PR medium," not an advertising one (and neither is Facebook). His comments follow Twitter's launch of its advertising API touted as a booster for marketers to manage campaigns. "If you look at the Olympics in London, the big winner was Twitter.
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The Socialization of Ads: How Twitter and Facebook Are Focusing on Marketers http://t.co/dnHcYyu8MN via @brandchannelhub

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