@kristathomas tweets related to: Social Data, Email Marketing, Performance

A retail client used social data inputs - including product preferences - to inform a multichannel marketing campaign that drove a substantial increase in holiday sales. We show how also using those insights to personalize their email marketing would have driven a still more dramatic increase in sales - up to 44% more revenue per email.
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How Social Data Drives Email Marketing Performance http://t.co/FfdNBsoTrp

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